Many special shows have taken place in the courtyard of the Versace family mansion on Via Gesu, but tonight was something entirely new — and in fashion, it was truly extraordinary. The bad thing is that Fendi’s Kim Jones and Silvia Venturini Fendi and Versace’s Donatella Versace swapped homes — seemingly overnight — to design 25 styles for their formidable rivals. The result is a great fashion Frankenstein names Fendace and it’s shaped by a cast that you’d suspect will come down to by far the most spectacular of this season.
And just as amazing as the casting — and it — arguably the most thrilling moment ever happened shortly after Kate Moss and Amber Valletta walked together and Kim Jones appeared to bow for her part. in designing the first 25 looks. Suddenly, Medusa face panels mounted in the foliage walls of the fashion space rotate to reveal the double F logo designed by Karl Lagerfeld for Fendi. In this castle of Versaciness, that feeling was surprisingly radical.
In the aftermath of the passionate love affair that followed, audiences including Elizabeth Hurley, her son Damian, and Dua Lipa collided with their co-stars. As Amanda Harlech aptly puts it, “hallucination”. Did we really just see Donatella Versace bow to design a Fendi collection—ok, Fendace—closed with Naomi Campbell? Was it really Moss dancing with Shalom Harlow for the final lineup alongside Karen Elson, Kristen McMenamy and contemporary celebrities including Gigi Hadid, Adut Akech, Emily Ratajkowski, Vittoria Ceretti and, oh yes, Lila Moss Hack young?
In the thick of that favorite was Kim Jones, who explained how Fendace Frankenstein was first created. “In February after the ready-to-wear show, we went to dinner here with Donatella. Silvia and Donatella are really nice, and we thought it would be nice to have a little fun. It was a design breakthrough: we designed Versace and she designed Fendi. Remember that these two houses are not in the same group: we just consider them friends and respect each other. It was never planned as a commercial thing. “
When given the chance to get his hands on the Versace archive, he added: “It’s amazing. There are things I have never had a chance to see with my own eyes. And when Donatella arrived at Fendi’s archives, she happened to pick out stuff from the same period that we’re looking at. Also, Donatella has never designed for another brand, and neither has Silvia so it’s fun to watch. But the reason behind it was simple: we wanted to do something upbeat and fun when we got back to the live shows. And we want to do it because we love each other. “
As Jones has suggested, the most notable recent fashion ‘contamination’, between Balenciaga and Gucci, is actually a project comprising two parts of a larger corporate whole. Meanwhile, the most committed polluter in the fashion sector is probably Moncler through the Genius project: in this project, however, it acts more as a curator rather than a co-creator. . Here is something both more radical and bolder democratic: the meeting of three different design minds, all at the highest levels of fashion and all acting with Creative humility is so rare in this business that it allows each other the freedom to reproduce to reinterpret each other’s IPs. It also has a heritage house logic to it, in which Gianni Versace and Karl Lagerfeld are both extremely friendly rivals. What remains unclear as the after-show party promises to last all night is whether this Fendace capsule is a one-off – or if there could be a return round, possibly due to Fendi organization, next season or not. It will be very difficult to get to the top tonight.