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Rewilding is a theme in the campaign and charity Rewilding Britain is calling for 30% of land and sea to be restored for nature by 2030. What have been your own experiences of rewilding? Comedian David Walliams does the campaign film voiceover. How did this collaboration come about? Your “Autumn” collection is made from 80% environmentally friendly materials. What are some of the textile developments you are most excited about?
You are helping to drive a petition with the Humane Society to ban fur farming worldwide. Do you think we can cultivate a fur-free fashion industry? I grew up on an organic farm, and now have a farm of my own, which I spent three years turning into a Soil Association-certified organic farm. One of the first things we did was expand the headland so there were wild areas between the hedges and the crops, where nature could have a home. I’ve never understood why humans feel we have the right to take over everything. It’s great that rewilding is not only bringing animals, but like-minded people together.
I know we can, it’s just whether there’s enough will. So many brands are going fur-free, which is a huge step in the right direction, but it’s not enough—fur is still being used at every level of the industry. While big fur coats are reserved for a specific customer at a specific price point, fur trims and key chains are everywhere and they often come from wild rather than farmed animals. It’s the opposite of glamorous; the way the animals are farmed and killed is barbaric, so why do it? Especially when the alternatives are so realistic. Faux fur is often made from material such as modacrylic, which isn’t kind to the planet. Our KOBA fur-free fur is made with almost 40% plant-based materials and it’s recyclable. We all have the power to make significant change—one of the easiest things we can do is to stop buying and wearing fur, then there will be no demand.
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