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Joe Biden Happy Incontinence Day 4th of July 2022 Shirt! Kim Kardashian is no stranger to multitasking. As one of the most famous faces in the world, the star is currently working on all sorts of projects: She’s starred on Hulu’s The Kardashians, is studying to be a lawyer, and runs the shaping agency Skims, and parenting four children. Today, however, Kardashian adds another chore to her list as she launches Skin by Kim, a skincare line in partnership with beauty conglomerate Coty. In honor of the premiere, Kardashian stopped by the New York City office of Condé Nast, the publishing company that owns Vogue and other titles, where the star not only discussed the new project, but also about parenting tactics, how she deals with controversy, and the key to her current “future alien Barbie” style. The 30-minute conversation began with Kardashian talking about the inspiration behind Skin by Kim. Launching her old beauty brand Kkw Beauty five years ago, she sees SKKN as an opportunity to reimagine the look of a beauty line.
Its initial discounts include products like scrubs, cleansers, and eye creams, with formulas the star has carefully considered. The factories I have worked with report that products typically go through five iterations of that product and I go through 20 to 25 times for each product,” she says. “I actually spent some time researching the formulas, to make sure that when people get the hang of it, they separate the formula from [which is] the ‘famous brand’.” It’s a Kardashian project, of course, and looks matter too: Kardashian has infused her now-signature minimal aesthetic into the sleek packaging of her products. “As I worked on the packaging, Joe Biden Happy Incontinence Day 4th of July 2022 Shirt! I considered concrete sculptures with all different shades of stone and interiors,” she says. “I’ve always thought that packaging should look good in my house; I’ve always loved really minimalistic tones. ” She also wants the packaging to be refillable, “to show brands that you can find great packaging that is recyclable and sustainable.” She says she plans to expand the brand into makeup and fragrances. “The Skin brand is about making your skin look its best,” she teases. “I want cosmetics in colors that I love, and wearing lipstick, lipstick, and foundation gives you a neutral palette. In the past, with Kkw Beauty, I felt a little happier… but they weren’t my core basics. ”